Highlanders Super Rugby Team (New Zealand) Sign-Up POWERbreathe

POWERbreathe has signed a Global Sponsorship Agreement with the ‘Highlanders Super Rugby Team’ from New Zealand.

This cooperation will see the Highlanders implementing POWERbreathe inspiratory muscle training into their performance and fitness training programmes to improve endurance and accelerate recovery.

Although the physical demands of rugby are specific to each position on the pitch, all players require a high level of aerobic fitness, lactate tolerance, strength and power. The exertion that rugby demands of players places extreme demands on their breathing because the activity is anaerobic and generates high levels of lactic acid. And because rugby involves a high intensity upper body activity, it can induce conflicting demands on the breathing muscles which not only bring about breathing, but are also essential in activities that involve the upper body.

POWERbreathe specifically targets the breathing muscles, strengthening them by around 30-50%, significantly improving performance, reducing breathing fatigue and accelerating recovery.

POWERbreathe International Ltd has provided the Highlanders 1st team squad and coaches with a POWERbreathe Plus each, as well as, a POWERbreathe K5 including Breathe-Link software to allow regular performance testing, monitoring and assessment of each player. Professor McConnell’s evidence-based book ‘Breathe Strong, Perform Better’ will help players and coaches to better understand the science of POWERbreathe.

POWERbreathe looks forward to working closely with the Highlanders and providing POWERbreathe training protocols, technical support, coaching and training recommendations, as well as, POWERbreathe and ActiBreathe training workshops.

POWERbreathe is committed to helping the Highlanders become champions of Super Rugby 2013.


Leave a comment